Senior Media Buyer and Planner

Tapp Impact

Our mission is to create impact through digital transformation. We empower organizations to achieve their full potential by leveraging the latest digital marketing strategies and technologies. By aligning our expertise with our clients' goals, we help them create meaningful connections, drive growth, and make a lasting impact in the world.

Tapp Perks

At Tapp Network, we believe in empowering our team to thrive both personally and professionally. With our flexible "work from anywhere" policy, and competitive benefits, you can take control of your schedule and focus on what matters most.

All full-time employees in good standing enjoy these additional perks!

Work from anywhere! The world is your workspace. (... but reliable internet is required!)
Unlimited PTO, every employee is encouraged to have a strong work-life balance.
Work-from-home stipend.
Full benefits package (medical, dental, vision).
Short-term, long-term, and life insurance policies.
Paid parental leave.
401k with employer matching.
Great work environment and employee culture.
FREE professional development opportunities.

Tapp Recruitment

At Tapp Network, we believe in hiring transparency. From clear job expectations to fair assessments, we ensure every candidate understands the process, the role, and how they can succeed. Our goal is to build a team that thrives on openness, collaboration, and shared success.

1. Apply below
2. Interview with HR
3. Assessment Test
4. Hiring Manager
5. Assessment Project
6. Meet the Co-Founders
7. Offer letter

Tapp Team

Joining the Tapp team means stepping into a dynamic, driven environment where we work together to make our clients happy! Our group is composed of passionate, talented individuals who thrive on collaboration, innovation, and mutual respect. We celebrate diverse perspectives, and working together toward shared success. With a strong culture of team work, open communication, and continuous learning, you'll find a supportive network eager to help you grow both personally and professionally. Whether you're brainstorming the next big idea, tackling exciting challenges, or celebrating wins together, you'll be part of the Tapp team that values integrity, curiosity, and a relentless drive to exceed expectations. Learn more about our Tappers.

Tapp Culture

The Tapp Network culture thrives on innovation, collaboration, and inclusivity. At the core, we’re driven by a shared mission to connect, inspire, and elevate each other and our clients. Every team member’s voice is valued, and we foster an environment where diverse perspectives lead to stronger outcomes. Communication is key—whether we’re working with clients or internal projects, we do it together, ensuring everyone feels supported and heard. And above all, we don't forget to have fun!

About the role of Senior Media Buyer and Planner at Tapp Network

Join Tapp Network as a Senior Media Buyer and Planner and elevate your career by driving impactful media campaigns for a diverse range of clients. In this strategic role, you'll leverage your expertise to plan, negotiate, and execute strategic media buys across multiple channels, ensuring maximum ROI. Collaborate closely with our creative and analytics teams to optimize performance, reach target audiences, and achieve client goals.

**Your application will not be considered without a 2 minute video cover letter attached.

Responsibilities

Media Strategy and Planning:

Develop comprehensive media buying strategies aligned with client objectives and budget
Leads internal planning meetings and participates in client meetings to present and answer questions related to digital strategies

Media Buying Execution:

Implement strategies across performance channels, including paid social (Meta), paid search (Google Grant, Google Ads, Bing), direct publishers, and programmatic media using a DSP like Tradedesk, StackAdapt, etc.
Hands-on media buying in platform, executing campaigns in at least one channel: paid, display, social, or programmatic advertising
Operate media buys on all social media platforms and ad networks depending on the client’s target audiences (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Google, etc. )
Oversee management of all paid search campaigns in Google Grant, Google Ads, and BingResearches
Identifies and evaluates audience modeling and segmentation strategies in all channels

Campaign Implementation:

Set up and launch paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others

Create compelling ad copy, visuals, and landing pages to maximize campaign performance
Monitor and adjust campaign budgets, targeting parameters, and bid strategies

Vendor Negotiation and Management:

Build and maintain strong relationships with media vendors to negotiate favorable terms and rates
Manage vendor contracts, ensuring compliance and optimal performance

Budget Management:

Develop and manage media budgets to ensure efficient allocation of resources
Monitor and analyze campaign performance, making data-driven adjustments as needed

Campaign Execution:

Oversee the end-to-end execution of media buying campaigns, ensuring timely and accurate implementation
Collaborates with cross-functional teams (client services, creative, production, finance) and external media partners to effectively manage and execute the development of digital marketing campaigns while working within agency's internal process
Prepares regular reports and presentations for clients and senior leadership, providing insights on performance, goals, progress and growth strategies

Market Research:

Researches identifies, and evaluates emerging trends and technologies and leads the charge in developing internal capabilities, ensuring that the program is innovative and generates growth
Conduct market research to identify new opportunities and innovative approaches

Qualifications

8+ years of experience with Media buying strategy (Direct Buys and Programmatic Buys)
5+ years of experience in client-facing roles
3+ years of B2B agency experience

Strategic thinker with great analytical skills with strong writing and communication abilities
Proven track record of implementing and managing successful marketing campaigns
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and content distribution and placement networks
Hands-on budget management and weekly reporting on paid media spend
Outstanding communication and presentation skills
Excellent organizational and time management skills and thrives in a fast-paced environment

Compensation

$70,000-$85,000 - commensurate with experience.

Perks and Benefits

View all benefits and perks of working at Tapp Network on our Careers page.

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