UTM Code Generator

Website URL:

The full URL you want to track (i.e. https://www.tappnetwork.com/name-of-page)

Campaign ID:

The unique ID of the campaign

Campaign Source:

The referrer (i.e. google, newsletter, social, facebook)

Campaign Medium:

The marketing medium this will be shared on (i.e. banner, flyer, magnet, email)

Campaign Name:

The name of the campaign (i.e. spring 2024 fundraiser) NOTE: Either campaign name or campaign id are required.

Campaign Term:

Used to identify the paid advertising term that is being used. Leave this blank if none exists.

Campaign Content:

Use to differentiate ads or messages in different campaigns.

QR Code Generator

Use the form below to generate a QR code from a shortened link.

Your QR code will be generated and appear here

The image can be copied or saved and used in print marketing collateral

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter	Required	Example	Description
Campaign ID `utm_id`	No	abc.123	Used to identify which ads campaign this referral references. Use `utm_id` to identify a specific ads campaign.
Campaign Source `utm_source`	Yes	google	Use `utm_source` to identify a search engine, newsletter name, or other source.
Campaign Medium `utm_medium`	Yes	cpc	Use `utm_medium` to identify a medium such as email or cost-per-click.
Campaign Name `utm_campaign`	No	spring_sale	Used for keyword analysis. Use `utm_campaign` to identify a specific product promotion or strategic campaign.
Campaign Term `utm_term`	No	running+shoes	Used for paid search. Use `utm_term` to note the keywords for this ad.
Campaign Content `utm_content`	No	logolink	Used for A/B testing and content-targeted ads. Use `utm_content` to differentiate ads or links that point to the same URL.