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The External-Facing Layer

Reach the people your mission depends on.

Campaigns, content, and communications systems that attract, inform, and keep the stakeholders your organization serves, run by a team that knows the public-sector and nonprofit world.

The situation this solves

Consistent, professional communications take a team most mission-driven organizations do not have in-house. Marketing & Communications is the external-facing layer that gives you that team without the overhead of building one.

Brand development is the strategic process of defining, shaping, and expressing that identity. It's part discovery, part design, and entirely focused on creating clarity and consistency across every interaction.

Our North Star

What this capability is

Marketing & Communications is the digital and campaign ecosystem that attracts, informs, converts, and retains stakeholders. It is one of Tapp's most common entry services and the capability most visible to your audience. It runs as an ongoing retainer or as fixed-scope campaign and brand projects, with HubSpot at the center.

Clarity First:

Every brand choice should make purpose instantly understandable.

Impact Over Ornament:

We prioritize what moves audiences, not what just looks nice.

Future-Ready:

Our solutions are designed to evolve with your mission.

Integrity in Every Pixel:

Accessibility, ethics, and thoughtfulness are non-negotiable.

A partner, not a vendor.
Services in this capability

The catalog

Brand Development

Brand Identity and Refresh

Identity systems, full rebrands, and the guidelines that keep them consistent.

Creative Direction and Design

Direction and design across social, print, ad campaigns, presentations, photography, animation, and video.

Campaign & Creative Production

Multi-Format Creative

Print, social, digital, radio, and video, all held to brand and accessibility standards.

Scriptwriting and Video Production

Scripting, professional voiceover, and finished video.

Compliance Review and Proofing

Review and proofing built for government and regulated clients.

Marketing Support

Runs as a retainer.

Email Marketing and Lifecycle Automation

Segmented campaigns and automated onboarding, event, renewal, and re-engagement sequences.

Social Media Management

Organic and paid content, calendars, and platform-native production.

Content Publishing Systems

Submission, approval, and scheduling workflows your team runs itself.

Google Ad Grants and Paid Media

Grant management plus paid media planning and buying.

Public Relations

Earned Media Strategy

Press releases, media outreach, and placement.

Events and Activations

Planning, registration, and sponsorship, including full summit planning.

Outcomes this drives

This service is for organizations that know their work matters—and are ready to show up like it.

Scalable engagement

Consistent reach across email, social, and paid channels.

Revenue and funding growth

Communications that move stakeholders to act.

Data clarity

Engagement tracked and reported against your goals.

How We Work

01

Plan

We understand how your organization works before we design anything. A picture of done first, then the path to it.

1 / 3

Every engagement starts with listening.

Let's build communications your audience actually reads.