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Building Decarbonization Coalition (BDC)
Energy
Data & Analytics
Operations & Efficiency
Case Study • Building Decarbonization Coalition

Building Decarbonization Coalition (BDC)

Comprehensive Marketing Management to Drive Membership, Community Education, and Engagement Around Building Decarbonization

Project Overview

The Situation

BDC needed to scale outreach and education across diverse audiences while managing a growing and increasingly complex digital presence.
  • 1

    Scaling outreach and education across diverse audiences

  • 2

    Translating complex topics into accessible content

  • 3

    Managing a growing and fragmented digital presence

  • 1

    Expand membership and engagement

  • 2

    Deliver accessible education on complex topics

  • 3

    Manage end-to-end marketing operations

OUR APPROACH

Our Solution

We partnered with BDC to align messaging, content, and digital infrastructure, ensuring complex energy topics could be communicated clearly and consistently across audiences.

The solution was a coordinated marketing and digital system that supports growth, education, and community engagement.

Operations & Efficiency

Operations & Efficiency

Automation and process redesign that reduce costs and empower teams.

Streamlined workflows and intelligent systems that free your team to focus on what matters.

Digital Experience

Digital Experience

Websites, apps, bots, and platforms engineered for scale and impact.

Beautiful, performant digital experiences that delight users and drive engagement.

Data & Analytics

Data & Analytics

Insights that go beyond dashboards to guide real-time decision-making.

Predictive analytics, business intelligence, and data visualization that powers growth.

Platform Development

Tapp manages the ongoing design, development, and maintenance of BDC’s website, ensuring it effectively serves as a stakeholder engagement hub for members, community organizations, funders, and the general public.

Website Design & Maintenance

Continuous website design and maintenance supporting performance, accessibility, and relevance

Email Marketing System

Implemented and managed the email marketing system supporting membership communications, campaign outreach, and educational content delivery

Educational Content Hub

Develop an educational content hub for resources, event information, and community education materials

Process Automation

Tapp manages and ensures seamless integration and functionality of all BDC marketing systems, reducing manual effort and enabling consistent, reliable outreach to members, funders, and community audiences.

Automated Workflow

Data & Analytics

Tapp tracks and reports on key community impact metrics for BDC, providing visibility into awareness growth, engagement trends, and evolving understanding of building decarbonization across BDC’s network.

Connected Platforms

Website Analytics

Tracks traffic, engagement, and content performance across BDC's website.

Email Marketing Platform

Measures open rates, click-through rates, list growth, and campaign performance.

Event & Community Engagement Tool

Tracks participation, reach, and impact of educational events and community programming.

Delivered Work

Website Management

Comprehensive and ongoing design, development and maintenance of BDC's website.

Email Marketing Platform

Implementation and ongoing management of BDC's email marketing infrastructure.

Member Growth Strategy

Target outreach and engagement campaigns driving community organization membership.

Funder Engagement Campaigns

Strategic initiatives attracting and retaining major funders including Google, Salesforce, and Rheem.

Community Education Events

Series of educational events supporting community understanding of building decarbonization.

Educational Content & Materials

Production of accessible content, guides, and resources advancing BDC's mission.

Analytics & Impact Reporting

Ongoing measurement and reporting of community awareness, engagement, and impact metrics.

Ready to Transform Your Organization?