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Altus Power
Energy
Data & Analytics
Operations & Efficiency
Case Study • Altus Power

Altus Power

We partnered with Altus Power to build an AI platform on HubSpot that unifies data, automates demand generation, and supports growth across 26 states.

Project Overview

The Situation

Altus Power operates more than 1 GW of solar generation and serves customers across commercial, municipal, and community solar markets. As demand accelerated, the team needed to scale how they attract, engage, and convert customers across a complex, multi-segment landscape. Existing systems were not built for that level of speed or coordination.
  • 1

    Disconnected systems limiting visibility across marketing and sales

  • 2

    Manual processes slowing campaign execution and follow-up

  • 3

    Difficulty prioritizing high-value opportunities at scale

  • 4

    Limited alignment between marketing performance and pipeline impact

  • 1

    Unify customer and prospect data across the organization

  • 2

    Scale demand generation across segments and regions

  • 3

    Improve lead quality and sales prioritization

  • 4

    Connect marketing performance directly to pipeline outcomes

OUR APPROACH

Our Solution

We worked with Altus Power to align marketing, sales, and data into a single system, identifying where fragmentation and manual processes were slowing growth. The focus was on building a platform that could scale with demand without adding operational complexity.

The result was an AI-enabled growth platform built on HubSpot that connects data, automates demand generation, and brings intelligence into every stage of the go-to-market.

Operations & Efficiency

Operations & Efficiency

Automation and process redesign that reduce costs and empower teams.

Streamlined workflows and intelligent systems that free your team to focus on what matters.

Data & Analytics

Data & Analytics

Insights that go beyond dashboards to guide real-time decision-making.

Predictive analytics, business intelligence, and data visualization that powers growth.

HubSpot Integration

Tapp Network configured a fully integrated HubSpot ecosystem that brings together Marketing Hub, Sales Hub, HubDB, and Breeze AI into a single operating system.

HubSpot Features Configured

Process Automation

Automation reduced manual work across campaign execution, lead follow-up, and CRM management, improving speed and consistency across the go-to-market.

Automated Workflow Steps

Data & Analytics

A unified data environment connects marketing activity, lead quality, and pipeline performance into a single view, enabling faster and more informed decision-making.

Connected Platforms

HubSpot Marketing Hub

Captures campaign performance, lead generation, & engagement data.

HubSpot Sales Hub

Tracks pipeline activity, deal velocity, and sales performance.

Breeze AI

Delivers predictive lead scoring and AI-driven insights across the funnel.

Results That Speak

Measurable outcomes from our strategic implementation

24%
increase

in qualified leads

23%
faster

sales cycle

18%
reduction

in manual content effort

Ready to Transform Your Organization?