Optimizing the performance of your online or digital presence requires that you develop an effective strategy to drive sustainable growth. New technology is constantly emerging and customers are taking control of what brands capture their interest each day. In order to adapt to this constant fluidity, you need an agency that can get you ahead of the game. That’s where we come in.
At Tapp, we help brands and nonprofits make sense of the constant evolution within digital marketing and online commerce by setting forth a sound and comprehensive marketing strategy. We constantly monitor and set new standards in monetizing consumer behavior, gathering insight into how consumers interact with and perceive a brand and its competition. This information helps us identify current consumer interests and compel them to listen to what you have to say, while amplifying your sales and voice in a positive manner across the marketing mix.
Prospects and current customers are constantly looking for solutions to their problems, but often they don’t know A) that the problem exists or B) how to solve it. Being the trusted resource of information in your space is all about content and – be it what you’re posting on social media, or what you’re blogging about. We work with our clients to ensure a thorough content strategy, including editorial calendars, promotional considerations, and the optimal channels in which to syndicate the content.
There needs to be a plan that is backed by data and a thorough analysis. Our team combs through data, analytics, behaviors, and competition to create a strategy that fits your goals. We identify the best times to be active, the correct channels to post on, and even who the influencers are that are most likely to engage and increase your brands earned media.
Everyone wants to be "first in google", or on the major mobile app stores, but no one usually knows what they want to rank for, or, more importantly, what their customers are really searching for. Our data-backed strategy will enable your brand to appear in relevant results with the correct information to meet your next customer.