--- title: Case Study - Tech Impact description: Tapp was able to help Tech Impact create more strategic landing pages, implement calls-to-action, and optimize their marketing efforts. --- [![Tapp Network Logo](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/logo.png?width=120&name=logo.png "Tapp Network Logo")](https://www.tappnetwork.com) ![Background Image - People Working](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/bgd-home-people-working.jpg?width=2000&name=bgd-home-people-working.jpg "Background Image - People Working") # Case Study - Tech Impact [![Tech Impact Logo](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/logos/techimpact_mainlogo_20190806.jpg?width=450&height=66&name=techimpact_mainlogo_20190806.jpg "Tech Impact Logo")](https://www.techimpact.org) **[Tech Impact's](https://www.techimpact.org)** mission is to empower communities and nonprofits to use technology to better serve our world. They are a leading provider of nonprofit technology services and solutions including: IT support, implementing cloud based technologies, telecommunication, and data management.  They ensure that nonprofits receive every software and product discount available. They accomplish this by partnering with nonprofits like TechSoup, LinkedIN for Good, Microsoft Philanthropies and Salesforce for Nonprofits. ## Let’s Talk Technology Want to streamline your work, improve efficiency, and increase impact! **But how?** Let’s chat about different strategies to achieve your organizations’ goals. [![Book Consultation](https://no-cache.hubspot.com/cta/default/546686/3f810ddc-70c6-4628-bd9e-be066a00ecfc.png)](https://cta-redirect.hubspot.com/cta/redirect/546686/3f810ddc-70c6-4628-bd9e-be066a00ecfc) ![bgd-blue-square-horizon-pattern](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/bgd-blue-square-horizon-pattern.jpg?width=2000&name=bgd-blue-square-horizon-pattern.jpg "bgd-blue-square-horizon-pattern") "Tapp has been vital to our success, and is a true extension of our team." ***- Patrick Callihan, Executive Director of Tech Impact*** ## Challenges Tech Impact had re-branded and was looking to scale capacity and drive more leads through their website. These leads would come in via form submissions through a "Get Started" form, typically on a services page or somewhere far down the sales funnel. Tech Impact knew they would benefit from creating content tailored for each lifecycle to improve business relationships with customers, assist in customer retention and drive sales growth. Their existing platform wasn't set-up to automate these different funnel stages or provide resources to the varying visitors, contacts, leads, and customers. ![People working on strategy](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/content-people-working-strategy.jpg?width=900&height=450&name=content-people-working-strategy.jpg "People working on strategy") ## Solution As their digital marketing partner, Tapp Network implemented an Inbound Marketing plan to increase the number of sales-qualified leads per month. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful. Tapp used this approach to refresh Tech Impact’s content to establish them as the industry leader in implementing technology solutions their partners provide. ![study-strategy](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/study-strategy.png?width=260&height=260&name=study-strategy.png) #### Strategy - Improve SEO performance with long-tailed keywords target audiences are searching for - Increase social media posting and influencer marketing and optimize using a data-driven content calendar - Create action-oriented, visually compelling calls-to-action - Optimize landing pages to convert visitors to leads ![Integration](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/study-integration.png?width=260&height=260&name=study-integration.png) #### Development & Integration - Keyword research - Create visually compelling calls-to-action to guide readers through the buyer’s journey - Redesigned landing pages by removing navigation and rewriting verbiage to be action-oriented and value-focused content - Focused influencer marketing on Tech Impact’s partners ![Execution](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/study-execution.png?width=260&height=260&name=study-execution.png) #### Execution - Created and optimized blogs - Utilized educational content in the form of guides, tips, solutions, updates, offerings, and case studies to enhance SEO - Added relevant calls-to-action to each blog post - Leveraged social media content calendar and influencer marketing ## Impact 51% Increase in direct website traffic 21%  Increase in visits from social media 62% Increase in qualified leads ## Outcomes Working with Tapp, Tech Impact was able to: - Better integrate their sales and marketing efforts - Create more strategic landing pages - Implement contextual calls-to-action - Optimize their social media and digital marketing efforts ### Stay in the Know Educational events, resources, and news right to your inbox! ![logo2](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/logo2.png?width=240&name=logo2.png "logo2") Tapp Network is a Purpose-Driven Marketing and Technology Agency Empowering Organizations for Good [**](https://www.facebook.com/tappnetwork/) [**](http://twitter.com/TappNetwork) [**](https://www.linkedin.com/company/tappnetwork) [**](https://www.instagram.com/tappnetwork/) [* * (888) 645-3855](tel:18886453855) **WILMINGTON, DE** | **ST. 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