--- title: Case Study - Delaware Center for Health Innovation description: Tapp has worked with DCHI to automate their healthcare marketing through a collective impact approach to healthcare transformation and marketing automation --- [![Tapp Network Logo](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/logo.png?width=120&name=logo.png "Tapp Network Logo")](https://www.tappnetwork.com) ![Background Image - Volunteer](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/bgd-home-volunteer-group.jpg?width=2000&name=bgd-home-volunteer-group.jpg "Background Image - Volunteer") # Case Study - Delaware Center for Health Innovation [![Delaware Center for Health Innovation](https://www.tappnetwork.com/hs-fs/hubfs/2017/Client%20Logos/dchi-logo.png?width=450&height=107&name=dchi-logo.png "Delaware Center for Health Innovation")](https://dehealthinnovation.org) The **[Delaware Center for Health Innovation (DCHI)](https://dehealthinnovation.org)** is a privately funded nonprofit collaboration between public and private organizations, designed to move the state towards a system of care that is driven by** quality, value-based payment,** and **better population health outcomes.** Established in working in partnership with the** Health Care Commission (HCC) Delaware Health Information Network (DHIN),** the Delaware Center for Health Innovation (DCHI) was seeking an integrated marketing and marketing solution to guide the implementation of the **State Health Care Innovation Plan** and in ensuring the long-term success of this work through the continuing, inclusive involvement of a diverse and invested group of stakeholders, representing public and private sectors across the Delaware landscape. ## Let’s Talk Innovation Want to streamline your work, improve efficiency, and increase impact! **But how?** Let’s chat about different strategies to achieve your organizations’ goals. [![Book Consultation](https://no-cache.hubspot.com/cta/default/546686/3f810ddc-70c6-4628-bd9e-be066a00ecfc.png)](https://cta-redirect.hubspot.com/cta/redirect/546686/3f810ddc-70c6-4628-bd9e-be066a00ecfc) ![bgd-blue-square-horizon-pattern](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/bgd-blue-square-horizon-pattern.jpg?width=2000&name=bgd-blue-square-horizon-pattern.jpg "bgd-blue-square-horizon-pattern") "Tapp Network has been instrumental in supporting the Delaware Center for Health Innovation’s (DCHI) marketing and technology efforts. Tapp Network helped to design and advance our communication strategy. Through our work with Tapp, we have elevated our outreach to targeted audiences, which include consumers, healthcare providers, and community partners. We have increased DCHI’s capacity to promote innovations in health care that contribute to better care, smarter spending, and healthier populations across Delaware." ***- Julane W. Miller-Armbrister, Director Operations of Delaware Center for Health Innovation*** ## Challenges DCHI needed to launch their brand, website, and social media channels and establish an integrated marketing plan to communicate to a diverse multi-stakeholder board and five standing committees focused on specific strategic transformation initiatives to help make Delaware **one of the five healthiest states in the nation**, to be among the **top 10% of states in health care quality and patient experience**, to bring the growth of healthcare costs in line with GDP growth, and to improve the provider experience. ![Volunteer Group](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/content-volunteer-group.jpg?width=900&height=450&name=content-volunteer-group.jpg "Volunteer Group") ## Solution Tapp developed a collective impact approach to DCHI’s marketing communications. ![study-strategy](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/study-strategy.png?width=260&height=260&name=study-strategy.png) #### Strategy - Common agenda - Shared measurement system - Mutually reinforcing activities - Continuous communication - Backbone organization ![Integration](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/study-integration.png?width=260&height=260&name=study-integration.png) #### Development & Integration Tapp created a phased approach to developing the key branding assets and communication technologies to scale DCHi’s capacity growth. - Brand Logo and Brand Guide - Mobile Responsive Website Development - Social Media Channel Development - Marketing Automation - Technology Integration ![Execution](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/study-execution.png?width=260&height=260&name=study-execution.png) #### Execution Tapp launched multi-channel campaigns encompassing **SEO, SEM, social media, content marketing, inbound marketing, and email marketing** targeting: - Clinical Committee - Healthy Neighborhoods Committee - Workforce and Education Committee - Payment Model Monitoring Committee - Patient/Consumer Advisory Committee ## Impact 120% year over year traffic growth 15x  increase in social engagement 10x increase stakeholder enrollment Tapp continues to deliver increased engagement and ROI year over year. ### Stay in the Know Educational events, resources, and news right to your inbox! ![logo2](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/logo2.png?width=240&name=logo2.png "logo2") Tapp Network is a Purpose-Driven Marketing and Technology Agency Empowering Organizations for Good [**](https://www.facebook.com/tappnetwork/) [**](http://twitter.com/TappNetwork) [**](https://www.linkedin.com/company/tappnetwork) [**](https://www.instagram.com/tappnetwork/) [* * (888) 645-3855](tel:18886453855) **WILMINGTON, DE** | **ST. PETERSBURG, FL** ©2026 TAPP NETWORKS, LLC ![hubspot-gold-partner](https://www.tappnetwork.com/hs-fs/hubfs/tappnetwork-2019/images/hubspot-gold-partner.png?width=110&name=hubspot-gold-partner.png "hubspot-gold-partner")